From Right-Wing Icon to Protest Emblem: The Surprising Story of the Amphibian

The protest movement may not be televised, yet it might possess amphibious toes and protruding eyes.

Furthermore, it may involve a unicorn's horn or a chicken's feathers.

Whilst protests opposing the leadership persist in US cities, protesters are utilizing the vibe of a community costume parade. They've provided salsa lessons, given away snacks, and ridden unicycles, while armed law enforcement look on.

Blending comedy and politics – an approach social scientists refer to as "tactical frivolity" – has historical precedent. But it has become a signature characteristic of US demonstrations in the current era, used by both left and right.

A specific icon has risen to become especially powerful – the frog. It originated after recordings of an encounter between an individual in an amphibian costume and ICE agents in the city of Portland, went viral. It subsequently appeared to demonstrations across the country.

"There's a lot at play with that little blow-up amphibian," notes an expert, who teaches at UC Davis and a Guggenheim Fellow who studies political performance.

The Path From the Pepe Meme to the Streets of Portland

It is difficult to discuss protests and frogs without addressing Pepe, an illustrated figure adopted by online communities throughout an election cycle.

Initially, when this image gained popularity online, it was used to signal certain emotions. Later, its use evolved to show support for a candidate, including a particular image endorsed by the candidate himself, showing the frog with a signature suit and hair.

Pepe was also depicted in digital spaces in more extreme scenarios, portrayed as a historical dictator. Participants exchanged "unique frog images" and established cryptocurrency using its likeness. Its famous line, "feels good, man", was deployed a shared phrase.

However Pepe didn't start out so controversial.

The artist behind it, artist Matt Furie, has expressed about his disapproval for its appropriation. Pepe was supposed to be simply an apolitical figure in this artist's universe.

Pepe first appeared in comic strips in the mid-2000s – apolitical and best known for a quirky behavior. A film, which documents Mr Furie's efforts to reclaim ownership of his creation, he stated his drawing came from his time with friends and roommates.

Early in his career, Mr Furie experimented with sharing his art to early internet platforms, where the community began to copy, alter, and reinterpret his character. As Pepe spread into darker parts of online spaces, the creator tried to disavow the frog, even killing him off in a comic strip.

But Pepe lived on.

"It shows that we don't control imagery," explains the professor. "Their meaning can evolve and be reworked."

Until recently, the association of this meme meant that frogs were largely associated with the right. A transformation occurred recently, when an incident between a protestor dressed in an inflatable frog costume and a federal agent in Portland went viral.

The event followed an order to deploy military personnel to the city, which was described as "war-ravaged". Demonstrators began to congregate on a single block, just outside of a federal building.

Tensions were high and an immigration officer sprayed irritant at a protester, aiming directly into the opening of the puffy frog costume.

The individual, the man in the costume, reacted humorously, remarking it tasted like "something milder". But the incident went viral.

Mr Todd's attire fit right in for the city, known for its eccentric vibe and left-wing protests that embrace the unusual – outdoor exercise, 80s-style aerobics lessons, and unique parades. Its creed is "Embrace the Strange."

The costume even played a role in subsequent court proceedings between the federal government and the city, which contended the deployment was illegal.

While a judge decided that month that the president was within its rights to send personnel, one judge dissented, noting in her opinion the protesters' "known tendency for wearing chicken suits when expressing dissent."

"It is easy to see the court's opinion, which adopts the description of Portland as a war zone, as merely absurd," Judge Susan Graber opined. "Yet the outcome is not merely absurd."

The deployment was halted by courts subsequently, and troops are said to have left the area.

However, by that time, the amphibian costume had transformed into a potent protest icon for progressive movements.

This symbol was seen across the country at anti-authoritarian protests recently. Amphibian costumes were present – along with other creatures – in San Diego and Atlanta and Boston. They were in rural communities and global metropolises abroad.

The inflatable suit was in high demand on major websites, and saw its cost increase.

Mastering the Optics

The link between both frogs together – is the interplay between the humorous, benign cartoon and underlying political significance. This is what "tactical frivolity."

The tactic rests on what the professor terms a "disarming display" – often silly, it's a "disarming and charming" act that highlights a message without obviously explaining them. It's the goofy costume used, or the meme you share.

Mr Bogad is an analyst on this topic and an experienced participant. He authored a text called 'Tactical Performance', and led seminars around the world.

"You could go back to historical periods – when people are dominated, absurd humor is used to express dissent indirectly and while maintaining a layer of protection."

The purpose of such tactics is three-fold, he says.

As protesters take on the state, a silly costume {takes control of|seizes|influences

April Mathis
April Mathis

Blockchain enthusiast and staking expert with over five years of experience in decentralized finance and crypto education.